1) Spelling and grammar is so important! Proof read your cover letter and CV and then ask someone else to proof read it for you too. There should be no mistakes in your application documents and a second pair of eyes can often pick up small mistakes you may have missed.
2) Customise your cover letter for each job you are applying for. Make sure you link your skills to what is listed in the job advertisement and ensure you explain why you would like to work for the company. If you are tweaking a cover letter you've previously used, proof read very carefully to make sure you've updated all of the relevant information and you haven't left in any information that relates to a previous job application.
3) Address your cover letter "To Whom it May Concern" or if the job advertisement provides a contact name, address it to that person e.g. "Dear Sally". Never assume the recruiter is a male - I find "Dear Sir" offensive!
4) Keep your language friendly but professional. Imagine your cover letter as a written introduction to who you are and why you should be hired. First impressions last!
5) Keep the formatting of your CV simple and easy to read and make sure it's not too long. Ideally 2-3 pages, 4 pages maximum.
Hope this helps,
Shannon :)
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